This is my way of staying connected - a simple monthly email.
Hi friends and welcome to my monthly newsletter!
In this issue: why write online, my LinkedIn content strategy, why my writing slowed
If you enjoy my newsletter, it'd make my week if you would forward it to a friend!
If we haven't met yet, welcome! Shoot me message, would love to connect.
Spoke with a friend last night about wanting to write on my newsletter again so this morning I logged in to find over 750 subscribers. Largely driven off X/twitter when I make time to post there.
I get asked why post at all online or twitter or write a newsletter. The reason goes back to Naval and his whole philosophy about creating your own luck.
The philosophy I share with folks who will listen is: it’s not who you but who knows you.
Because I write online and post occasional videos, I have made money, met awesome connections, grew partnerships, and have been introduced into cool people I would have never met.
It’s very much playing the long game. A subscriber today may not do anything for me today but maybe 2 years they’ll remember my name and shoot a quick message.
If anything I am always happy to play connector and help make introductions where I can.
LinkedIn Strategy
I am less than 150 followers from 12,000 on LinkedIn. It’s taken about 3 years to grow from roughly 5k to 10k and then a year to grow to 12k.
In our business we have a slide that walks through every new joiner how our company works and makes money. My favorite is a slide titled “How we get business” as it’s used to explain our thought process and strategy behind all the activities we sponsor and post about.
The activities are broken into two categories: Repeatable and scalable; Opportunistic
LinkedIn for us is on the Opportunistic side. It’s hard to turn social into a dependable revenue generator but it does drive inbound business into the company. This is why I post there 3 days per week at 11am ET.
My condensed LinkedIn content strategy: people are looking for someone to root for so be that person
I have 3 content pillars when posting there:
Entrepreneurship journey - updates on the business and lessons learned taking the leap
Personal life - the audience gets to know me about exactly what I want them to know. Curated view into my personal life.
Niche thought leadership - people follow for 1 and 2 but stay for the useful niche thought leadership that’s relevant to my audience
Whenever I get writers block I go back to my pillars to figure out what to post. Sometimes I just post my old bangers from last year just keep the posting muscle moving.
I usually make this post every 6 months. Typically gets 50+ likes: https://www.linkedin.com/posts/nikfuller_privacy-privacytech-share-7471219273663774720-4L3D
Why I slowed on personal writing
It’s a bit counterintuitive to my entire content strategy but I felt like all my spare time should be spent on the business. If I have time to write or post, it should be in pursuit of the consulting business we run.
But if I truly believe about being well known then this newsletter and X and other platforms are well within that framework.
We’ll see but I’d like start writing more regularly and get the courage back to post more on Instagram. https://www.instagram.com/nikfullerdaily
I don’t have writers block more or lack of ideas but I do have "Editors Block”. I don’t enjoy the process of reading what I wrote or editing videos. Not sure if that’s something I need to overcome or find a way to cut that from the process so I lose those excuses.
The End
2026 is about all connections for me. I'd love to grab coffee/chai or jump on a quick call. Shoot me a text and we can schedule something. 404-731-7814.Go big!- Nik Fuller
In Search Of
Anyone interested in being interviewed for a video podcast? I want to talk to my friends and share all the cool things they are up to.
